About Simone

Bloom & Co. LIGHT packaging

I'm Simone, a Melbourne-based graphic designer with a love for bold ideas, thoughtful details and everything visual.

My work moves between branding, visual identity, packaging, typography and digital storytelling. I enjoy exploring how different elements come together to create design that communicates clearly and feels considered.

For me, good design is more than how something looks. It's about curiosity, experimentation and finding the right way to communicate an idea.

I believe the most interesting ideas often come from unexpected places. That's why I love exploring different creative disciplines, experimenting with new tools and discovering new possibilities.

Bloom & Co. packaging in green and pink
MOONA packaging in a blue basketMOONA packaging collection on display
Field Notes illustrated fruit labels

What I Do

  • Branding & Visual Identity
  • Graphic Design
  • Packaging Design
  • Typography
  • Photography
  • Motion Graphics
  • Art Direction
  • Visual Storytelling
  • Print & Production
  • Campaign Design
  • Digital & Social Content
  • AI-assisted Design
Creative work in progressField Notes Kyoho Grape packaging