SIMONE

AptaGrow X Beci

A creative collaboration between AptaGrow and Australian artist Beci Orpin, bringing her distinctive illustration style to life through campaign artwork and branded merchandise.

My involvement covered the entire creative process, from artist communication and creative briefing to artwork review and finalisation. I also helped coordinate the documentation of Beci's creative process at her studio, adapted her illustrations into branded merchandise, and managed communication with suppliers in China through to production and delivery in Australia.

Year
2025
Deliverables
Art Direction / Artist Collaboration / Creative Production / Merchandise Design
Production Coordination

Artist Collaboration
Creative Briefing

Illustration direction and AptaGrow creative brief Deliverables and timeline for the artist collaboration

Art Direction
Artwork Finalisation

Final AptaGrow campaign artwork by Beci Orpin Detail of the AptaGrow campaign illustration Project correspondence about the artwork

Creative Production
Shoot Coordination

Beci Orpin at her studio desk Beci Orpin seated beside the AptaGrow product Beci Orpin working on the project in her studio Outdoor portrait from the AptaGrow shoot

Merchandise Design & Production

Greeting card and sticker designs Tote bag and drink bottle design boards Blue AptaGrow tote with campaign artwork Finished AptaGrow drink bottles