Field Notes

A modern fruit brand focused on bringing fresh Australian produce into everyday life. The idea is simple: seasonal fruit delivered in small batches, making it easier for people to enjoy quality fruit every day.
The visual identity combines simple typography, vibrant colours and playful graphic elements to create a friendly and approachable brand.

Year

2026

Industries

Fruit Retail

Deliverables

Brand Identity / AI Packaging Design /
Label Design / Art Direction