SIMONE

The Good Vibes Club

A playful visual identity featuring my own illustrations and graphic elements.
I wanted to explore how illustration and graphic design can work together to create a fun, unique and recognisable brand.

Year
2024
Industries
Social Club
Deliverables
Brand Identity / Illustration
Have a Nice Day brand concept and illustrated avocado mascots Everything Comes to You campaign artwork and printed materials Good Vibes Club slogans and brand messaging Good Vibes Club wordmark and colour variations Brand colour palette and logo applications Brand typography and illustrated emblems Better Together character and supporting graphics Positivity campaign graphics and shopping bags Illustrated packaging and shopping bag mockups Good Vibes Club printed brand applications Poster artwork, outdoor signage and character variations Shopping bags and illustrated merchandise